News must be new, it must be relevant and there are several factors that help us to determine which story is more important to a given audience.
There are a number of recognised News Values:
Celebrity/Gossip:
Negativity: These include shock, horror, murder, tragedy, abduction etc.
Proximity: This means when news is in your local area, it is always more interesting to when it happens around you.
Elite: This includes news relating to the royal family, politicians or even counties.
Recency:
Currency: Currency doesn't just mean the story has just happened. The story could be over 3 years old but new evidence/parts to the story comes up and keeps the story going.
Continuity:
Unique: These could be one off stories. These usually have high news values.
Simplicity: Plain story's with a few of the news values involved are more likely to get coverage. They are easy for journalists to write.
Predictability:
Exclusivity:
Impact/Size: The more people that are affected by the story the bigger it gets and more coverage.
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